What is DDoS Attacks? Here are 5 Tips to Prevent DDoS Attacks

Is your business network at risk? How harmful is a DDoS attack to your server? Find out all about it here and learn how to prevent such catastrophes.

 

 

 

Every network resource specifies a definitive limit to the number of requests they can process at the same time. Not only web servers, but also the channels that bind them to the Internet have a finite bandwidth. When the number of requests crosses this limit, the entire network can go downhill.

 

 

 

This is where we can identify a DDoS attack or Distributed Denial of Service attack.

 

 

 

An effective DDoS attack can damage an organization’s network for some good hours. According to Cloudflare, companies can suffer losses of $100,000 for each hour lost to such an attack.

 

 

 

Many brands have suffered a bad reputation in the name of inefficiency due to consistent DDoS attacks.

 

 

 

Read on to understand how DDoS attacks can affect your website or network. Also, take our suggestions to prevent them.

 

 

What is a DDoS attack? What Harm Does it Cause?

 

DDoS attacks pose much trouble to Internet security. These attacks can disrupt the smooth-flowing traffic of targeted servers by flooding the traffic on your network.

 

 

The advantage DDoS attacks have over interconnected computer systems will help them access various devices like computers and IoT devices. That is, all devices connected to the Internet can be under threat during such an attack.

 

 

Such devices or bots or zombies, as they are called, will have malware in them that allows hackers/attackers to control the flow of traffic through them. Together, such ‘affected’ devices form the botnet.

 

 

The botnet is an attacker’s playground. A DDoS attack can be triggered remotely to a target’s IP address. This will overwhelm the network and convert the normal traffic into a complete mess that further denies service from the server.

 

Identifying a DDoS Attack

 

These are the ways in which a DDoS attack can be recognized.

 

  1. Unnatural traffic from a particular IP address
  2. Heavy traffic from similar users who share the same device, location or web browser version
  3. Irregular spikes in traffic between strange intervals

 

Ways to Prevent DDoS Attacks

 

By now, you would be aware of the need to prevent such surprise attacks on your network. It can cause your entire system to shut down for long hours and affect your brand name and customer service.

 

 

By following some of these techniques, you can reduce the probability of such attacks on your servers.

 

  1. Cater to Anti-DDoS Software Solutions

Many anti-DDoS software applications can be bought to monitor and recognize potential attack threats. Software modules may be attached to web servers to prevent DDoS attacks. The Apache 2.2.15 software module holds the traffic to a website or server and serves requests partially from time to time till the server gives up.

 

 

 

  1. Prep Your Router to Dismiss Threats

This is a simple hardware manipulation you can do to prevent such attacks. By configuring firewalls and routers to drop incoming ICMP packets and block DNS responses alien to your network, DDoS attacks may be cut down.

 

 

 

  1. Purchase a Protection Appliance

Security vendors sell appliances that work as guardians to network firewalls by blocking DNS responses. Fortinet, Check Point, Cisco, etc. are such vendors you may approach. However, these appliances would have limited capacity to handle the traffic. Some DDoS attacks can surpass such limits.

 

 

 

  1. Invest in More Bandwidth

Increased bandwidth can handle sudden spikes of traffic quite easily. This method has been rather popular for some time. But with the advent of amplification attacks, increasing bandwidth does not seem to offer proper protection.

 

 

 

  1. Spread Your Data Across Centres

By dispersing your data across geographically-spaced centres, an attacker might find it difficult to reach out to all of your data. This way, even if one of these attacks strikes you, only some parts of your data may be in danger.

 

 

 

Save Your Server!

By following some of these methods, your data can be protected. However, in the era of severe cyber-attacks, no protection is good enough.

 

 

Be cautious about your security system and consistently update it.

Why DevSecOps is critical for modern application development?

DevSecOps, the “Shift Left” movement is the practice of integrating security into the DevOps process. This approach involves creating a ‘Security as Code” culture within the organization. DevSecOps play a vital role in removing the bottleneck effects of traditional security models in CI/CD pipeline. The goal is to bridge the gap between Development and Security team – while ensuring fast and safe delivery of code.

 

In the digital era, securing the applications against hackers and cyberattacks can be quite challenging. DevOps is motivated by continuous development and delivery, while security gets ignored.

 

This is where DevSecOps come into play! DevSecOps fixes the issue by integrating security from the initial stages of the development lifecycle.

 

Why DevSecOps is important?

 

DevSecOps streamlines two opposing goals “Secure Code” and “Speed of Delivery”. The security processes are baked into the development process, rather than being added as a “top layer’ to harness the power of a secure code. As more and more organizations depend on the cloud applications for smooth functioning and operations – independent security efforts are performed. The key advantages of DevSecOps include –

 

  1. Agility for security teams

DevSecOps is a combined technology where the security aspects are integrated into developing, testing, building and deploying processes. The more automated, seamless and agile the security aspects are, higher are the benefits for the organization. The end result is to deploy secure applications into production while fixing the security issue without any compromise.

 

  1. Rapid response to the changes

In the world of continuous integration and rapid release cycle, DevSecOps ensure a faster response and quick delivery of critical changes. The code is fully testing from the initial stages using security tools and then rapidly deployed.

 

  1. Better collaboration between teams

DevSecOps increases the frequency of outcomes through enhanced practices – promoting a more cohesive collaboration between the development and security team – as they work towards CI/CD. DevSecOps allows the security and development team to work under a single environment, as a result of which the issues are likely to be resolved at early stages.

 

  1. Early detection of vulnerabilities

CI/CD ecosystem needs a fully integrated security testing and this is where DevSecOps come into play. It allows vulnerabilities in the code to be detected at early stages and speed up the development process. Early detection of vulnerabilities in the code can save valuable time, resources and computing costs.

Bottom Line

As technology-driven businesses are evolving at a rapid pace, there is a great need for continuous threat modelling and management. DevSecOps is crucial in modern application development where the applications are updated multiple times per day.

 

The modern applications need robust security practices from day one. In short, this cultural and technical shift (DevSecOps) helps organizations to address security threats in real-time.

 

 

Want to enhance the security of your application? Get in touch with us at [email protected]!

What Is DevSecOps? How Is It Different From Traditional Software Development?

What is your priority; security or software delivery? Is it possible to ensure both a speedy delivery and strong security? Find out what is DevSecOps is all about?

 

 

There exists a tendency for marketers and business owners to conform to agile software development due to its popularity. This causes many organizations to regard DevSecOps as a mere extension of the traditional form of software development.

 

 

However, DevSecOps does not limit itself to the principles of agile development alone. Both approaches hoard similar objectives. They are early detection of risks, cloud-native security, smooth performance and the maintenance of a perfect balance between agility and speed.

 

What makes DevSecOps different from traditional software development?

The prime objective of DevSecOps is to integrate security features into the development process. For a long time in the agile environment, the security system has remained an isolated one which is later integrated into the final stage of software development. The advent of the collaborative framework of DevSecOps promised the integration of security with the process from beginning to end.

 

 

The priority given to security makes DevSecOps different from traditional or Agile software development which only delivers the software. The two goals that are streamlined to be achieved with DevSecOps are Speedy Delivery and Secure Code.

 

 

There are many advantages involved with DevSecOps. What makes it different from the Agile development strategy? Does your business demand the switch to DevSecOps?

 

 

 

Read this blog to find out the differences between DevSecOps and Agile Software Development and decide for yourself.

 

 

DevSecOps vs. Traditional Software Development

Many tend to use both DevSecOps and Agile methodology ‘or’ substitute one with the other. However, there are features of both that need to be studied before deciding how to protect your application from threats. The requirements vary from person to person.

 

 

Traditional Software Development

 

  • Efficiency over everything else: Agile development is a technically-advanced methodology that prioritizes efficiency over security unless specifically curated otherwise. Security is a feature that can be integrated into it separately.

 

 

  • Security as an afterthought: Agile software development strategies focus on recurring developments cycles that are renovated based on feedback. Even matured agile practices add security as an afterthought.

 

 

  • Underestimating the importance of cybersecurity: There is much risk in underestimating the relevance of cybersecurity in an agile development environment. This is where DevSecOps comes into prominence.

 

 

DevSecOps Environment

 

  • Security is the predominant priority: DevSecOps brings together software development and IT operations. It is dedicated to delivering high software quality and integrates security features along

 

 

  • Integration at early stages: The constant emphasis given to security by DevSecOps prompts it to apply security systems into the earliest stages of software development. This way, you can ensure that your process runs smooth and hindrance-free.

 

 

  • Quality assurance and a secure environment: No matter the kind of business you run, your database of vital information needs to be secured. IT security encompasses firewall protection, cloud storage security, cybersecurity, digital certificates, VPNs and the like.

 

 

 

 

  • DevSecOps fulfils this demand by focusing especially on security since the beginning of software development. This way, the priority is set in security since the germination stage of software development and quality assurance.

 

 

 

How can your Business Switch to DevSecOps?

 

Multiple organizations are already involved in traditional software development practices. The switch to DevSecOps can pose some challenges.

 

 

 

However, the need to build a secure environment for your data to prosper in is becoming more and more essential today. You can develop and make changes to Agile networks if you please. But a switch to DevSecOps is always recommendable.

 

 

 

The DevSecOps model works with automated security triggers, avoiding the human element in ensuring regular checks. Automation is always desirable in large-scale cloud infrastructures. With the biggest of institutions relying on DevSecOps, smaller businesses need to hesitate to confide.

 

 

 

Although the transition from Agile environment to DevSecOps may seem tiresome, in the long run, this will prove to be beneficial.

 

 

 

In Conclusion

Many organizations are learning about the potential danger of hosting a weak cybersecurity system. With more and more data that requires hard-core protection in the defence, finance and healthcare fronts, security has become the prime goal.

 

 

 

There is an impending risk of data breaches in all such sectors. This problem requires a security function which is a step higher to the conventional software development system.

 

 

 

The business world is thus acknowledging the relevance of DevSecOps and its benefits over agile systems of development.

 

 

 

If you haven’t begun thinking about the transition to DevSecOps, you need to gear up! If security is a priority for your firm, meet your goals with DevSecOps with additional integrated security practices. For help, contact us at [email protected]

How DevSecOps can Improve Application Security?

Cyber threats have become a serious concern for every organization. In most of the cases, security becomes a roadblock in application development. Enterprises are recognizing security as a top issue but the key is to safeguard the digital assets. As more and more companies tend to digitize their operations, the risk of cyber threats presents a real danger of disruption of intellectual property.

 

 

 

To improve security in application development, enterprises are adopting DevSecOps, which includes development, security and operations. DevSecOps is a culture shift that integrates security practices into application development.

 

 

The vulnerabilities are minimized and security is integrated within the IT infrastructure throughout the development lifecycle. The aim is to add security into the development lifecycle, rather than bolting at later stages.

 

 

Integrate security into DevOps

Integrating security tests can be challenging for developers at the time of developing the application. The developers are not much familiar with the techniques of fixing the bugs. In traditional application development, the developer team contacts the security tester for an expert opinion. Majority of the tasks might need manual and automated testing – which can result in team-level clashes.

 

 

  1. Full security testing

DevSecOps attempts to integrate full security testing into CI/CD pipelines. It also helps the development team to handle security issues at their level. Automation testing tools are used to reduce the time taken to identify security issues and vulnerabilities. Moreover, the efficiency of the entire security testing process is increased with these automated tools.

 

 

  1. Address vulnerabilities in real-time

The security vulnerabilities can be addressed in real-time as soon as they are identified. This means early detection and mitigation of vulnerabilities. DevSecOps tends to bring down the vulnerabilities with early detection, maximize test coverage, intensify test framework and do a lot more. This gives an immense scope of bringing down the cybercrimes and related incidents.

 

 

  1. Continuous security

DevSecOps works by fostering a scenario that enables continuous development and improvement. Security is not a one-time task but is a constant task that ensures your application is safe and secured in a volatile digital scenario. Continuous testing will ensure that the application is less vulnerable to attacks.

 

 

Bottom Line

 

 

DevSecOps is a must for organizations looking to improve their security practices and overall software mechanism. It adds an automatic testing layer to improve the security and agility of the operation.

 

 

 

When the security functions are made transparent to the developers, they are likely to embrace them rather than avoid. In the nutshell, DevSecOps creates an environment where the development and security team go hand-in-hand.

 

 

We at Amvion labs accelerate the adoption of DevSecOps into your business process. Get in touch with us to know how DevSecOps can improve your application security.

 

 

Contact us at [email protected]

4 Compelling Reasons for Enterprises to Embrace DevSecOps

DevSecOps, the “Shift-Left” approach aims to fit security into the DevOps process. Companies need DevSecOps to make sure their applications and products run safely and securely. Without DevSecOps, the developer team need to rebuild the application every time there is an update. IT companies that are into building and maintaining software are finding themselves with a threat landscape due to lack of skills and resources to keep attacks at the bay.

 

 

 

The DevSecOps approach is combined with the best parts of DevOps that integrate security at the start of the development process. DevSecOps can streamline the development process even with limited headcount and eliminate security practices forever. There are several reasons for enterprises to embrace DevSecOps. Here are the 4 compelling reasons that would convince enterprises to embrace DevSecOps –

 

  1. Overcome security challenges at different stages

The main intent of DevSecOps is to reduce the friction between the development and security team. It is built on an environment where security is everyone’s responsibility. DevSecOps tend to move away from the concept of a dedicated security team. It helps the development team to move faster without compromising the security.

 

 

 

In DevSecOps, the development team move from the “waterfall” model to “Agile” model – where slices of work are released frequently with security testing embedded alongside the development. Security practices are implemented at every stage with concepts like code standards, penetration testing, vulnerability scanning, threat modelling etc.

 

 

 

In short, DevSecOps allow the development team to move faster with the development process and at the same time ensure the security of the application.

 

 

 

  1. Bridge the communication gap between teams

DevSecOps is not about setting up an entirely new team but is a cultural shift. Even if there are some limitations in the security model, one can bring DevSecOps into their culture. For example – companies that lack a dedicated security team can still put themselves in a position to meet the security practices by embedding them in the development lifecycle.

 

 

 

You can bridge the gap between development and security team, which is often the roadblock in application development. When there is open communication and transparency between the development, operations and security team – the security issues are likely to get resolved at a very early stage.

 

 

  1. Faster Releases with reduced risk

The biggest advantage of DevSecOps is to leverage security automation to help achieve continuous coverage. The DevSecOps approach gives a perfect way to create a security standard during development.

 

 

 

Security is often a bottleneck for faster releases. However, DevSecOps promises to bring security at the forefront by adopting automated security testing practices. Automated testing and continuous integration have optimized the product release – as everyone in the team is allowed to deploy the code.

 

  1. Reduce cost on resource management

The dependencies in application development can be reduced by embracing DevSecOps. If your application requires a certain library that depends on another library, it would mean that you couldn’t use any of the libraries effectively. DevSecOps allow developers to explore open-source libraries, removing the need for additional resources.

 

 

 

Knowing libraries upfront will help them to look for better alternatives. This can also save a lot of time and help reduce resource management cost.

 

 

 

Wrapping Up!

 

 

By following the best DevSecOps practices, enterprises can tremendously reduce the risk of vulnerabilities. So far, enterprises who have embraced DevSecOps have experienced a positive result in integrating security and reducing incidents through shared responsibility.

 

 

 

Embracing DevSecOps is a journey and doesn’t happen at once. If you want to embrace this cultural shift, get in touch with us at [email protected]

What is Vishing? Tips to Prevent Vishing

Have you received a phone call asking you to share your bank details? Welcome to the world of vishing! Find out here how you can avoid such attacks. We have all received those regulatory government messages at some point; the ones that tell us not to share our personal details over the phone.

 

Why does such a threat exist? It is due to vishing or ‘voice phishing’. Vishing is a scam via which someone can get you to share personal information on a phone call. It is the telephonic variant of phishing. Let us find out why this can be dangerous in the hacker-friendly universe.

 

What is Vishing?

 

According to Bill Murphy’s 2018 statistics, nearly 30% of all incoming calls were scams. 75% of these scam victims also revealed that such vishers already had some personal information about them beforehand.

 

What threat can sharing such information through the phone cause you? Scammers can cleverly socialize with you to get you to share your personal and financial information like OTPs, passwords, account numbers, social security numbers, etc. You would be aware of email phishing attacks. A visher does the same thing over the phone.

An attacker can make their phone number appear legitimate by ID spoofing; a technique that manipulates caller IDs to appear authentic. This is way more viable than email phishing since many such calls can be made simultaneously using VoIP. There are multiple ways they could get you to succumb to their pretentions.

 

They would pretend to be a representative from your bank or the government. A master at his game can easily gain your trust over the phone. With the information you have innocently shared with them, attackers can carry out crimes like identity theft and robberies.

 

How to Prevent Vishing?

 

Technology has surely made lives easy for us. A cashless economy and trouble-free access to nearly everything are all admirable changes brought about by it. Alongside such boons are the huge pitfalls that one could fall into. One of such potential risks is vishing. Therefore, it is important to be able to avoid such scams. Here are ways in which you can prevent visher threats by recognizing them.

 

  1. The caller usually claims to represent some governmental, medical or bank organization. If your bank or other governmental agencies have never connected to you via a phone call, this is your first red flag.
  2. More often than not, banks send out messages asking customers to refrain from sharing bank account information or OTPs to strange callers who claim to represent their organization. If you feel doubtful about the caller, ring up the organization they are claiming to represent to be sure.
  3. The caller tries hard to dig up more information from you. If the caller is a representative of your bank or government and they tend to seek your personal data, do not abide to it. No governmental organizations would ask your financial and security information via a call.
  4. Look out for ID spoofing. The Voice over IP technology can convince you that the caller is from a trusted organization. If any such representatives are asking for your information, do not share anything with them.
  5. Once you feel you have been attacked by a visher, report it to authorities. You may either contact the organization they claimed to represent, or go to the police/cybercrime department.
  6. Be cautious over the phone. Especially if official calls are made to you, refrain from seeming too vulnerable. These attackers would be smart talkers. Do not fall prey to them.
  7. Ask them questions. They are bound to break at some point. These fraudsters would not be able to provide the most authentic information about the organization they pretend to represent. This can be used against them to check their legitimacy.

 

In Conclusion

 

Keep an ear out for urgent phone calls that seem in dire need of your personal information. They may tend to make you believe that you are in some sort of trouble. If this seems strange, trust your gut. Many vishers also pretend to be insurance agents and telemarketers.

 

In this world of immense possibilities, it is also plausible to be deceived rather easily. Therefore, it is up to us to stay safe. Be cautious of such fraud calls and keep your information personal.

Product Demand Forecasting on Retail Business

In today’s competitive business world, it is essential to predict how many products/services the customer will buy over a specific period. However, it is one of the hardest analyses to get right.

 

 

Companies that fail to forecast the demand may face losses across various sales channels. There is a great need for product demand forecasting as it helps in making the right management decisions, predict the budget, launch a new product or scale the business.

 

 

What is demand forecasting in retail?

 

Demand forecasting is an important element in every retail business. It is a lot more than just predicting the demand for your products. It is impossible to have the right amount of stock in place without proper product demand forecasting.

 

 

Demand forecasting helps businesses to manage the cash flow and maintain lean operations. Every business model looks for ways to cut down the cost, as it is one of the easiest ways to maximize profits. You can cut costs in a few ways by implementing product demand forecasting in your business.

 

 

The use of data and insights helps in predicting how much specific products/services the customers want to purchase during a period. In the traditional method, demand forecasting is a bit difficult – as it is seen as a whole.

 

 

There is a wide range of product demand forecast solutions that retailers can make use of today. Some of these methods lead to timely forecast to increase sales and profits. Here are a few cases of demand forecasting –

 

 

  1. Make informed decisions
  2. Anticipate the needs of the customer
  3. Measure the progress of marketing efforts
  4. Streamline production process
  5. Plan the marketing budget across multiple channels
  6. Improve customer experience
  7. Prepare accurate budget and finances

 

 

How to forecast product demand accurately?

 

 

Usually, in the traditional method of product demand forecasting – several flaws reduce the accuracy of data. To forecast the demand accurately – retailers may need to use internal and external data metrics such as – competitors, consumer trends, historic sales numbers, website traffic, ad spend and more.

 

 

Some of the best techniques to forecast demand include –

 

  1. Qualitative Analysis

In this technique, the business anticipates the product demand based on qualitative data. This data is based on factors like – expert opinion, market research, surveys, focus groups etc rather than facts.

  1. Causal Model

The causal model accounts for forecasting based on controllable (marketing, price, sales, location etc) and uncontrollable factors (weather, politics, competitors, seasonality etc)

  1. Time Series Analysis

This is a quantitative approach for forecasting the demand. It is based on exact facts and figures, trend analysis, graphical methods, and lifecycle modelling etc rather than soft inputs.

 

 

Wrapping up!

 

The importance of product demand forecasting is very high for the retail business. Organizations can reduce the risk and make informed decisions by making an accurate forecast of product demand.

 

 

If you are new to product demand forecasting, you should establish a baseline for data. The simplest way is to pull in the sales from previous years and plan your sales by day. It is also important to understand the customer and their shopping techniques with predictive data analysis.

 

 

Looking for a product demand forecasting solution? Get in touch with us at [email protected]

 

How to improve inventory planning?

Since globalization, organizations are facing challenges in managing the inventory. With the supply chain becoming complex these days, inventory management has become the need of the hour. Companies often experience challenges in gaining valuable insights from the data that help them to forecast demand and inventory planning.

 

Data Analytics powered by cutting edge technologies like machine learning and artificial intelligence can improve the accuracy of inventory orders. It also increases the work efficiency and productivity by eliminating manual processes. The lack of planning and organizing the inventory can upset the customers and may hamper productivity.

 

There are several factors like weather, holidays, economy etc that can change the demand and supply pattern. Before data analytics, enterprises often used traditional inventory management methods like – excel spreadsheet to figure out the customer demands and supply chain.

 

However, as the needs and expectations often fluctuate, it became difficult for retailers to maintain the accuracy of data and make business decisions.

 

In most of the enterprise scenario, inventory planning and management through data analytics can help companies improve their operations and make more intelligent business decisions.

 

Benefits of data analytics in inventory planning

 

Big data analytics is widely used in processing a large volume of data. However, the high volume of data without proper infrastructure can create more problems. Here is how big data is changing inventory planning and management –

 

 

 

 

  • Improve efficiency

With Big Data Analytics, enterprises will have better access to the metrics and have an overview of real-time data. This helps in removing the bottlenecks and enhances the performance proactively compared to traditional methods of inventory planning.

 

 

  • Increase customer service

Having access to real-time data will help the enterprise to understand customer preferences and predict seasonal trends. The spikes in the customer requirements can be measured accurately to ensure that the inventory is maintained all the times.

 

 

 

 

 

  • Maximize sales

The biggest advantage of data analytics is to understand the customer purchasing trends, best/worst products inline, best/worst performing sales channels etc. Enable successful sales across multiple channels and markets by getting visibility into the inventory.

 

 

Bottom Line

 

 

Big Data Analytics can transform inventory management capabilities, improve operational efficiency, reduce costs, maximize sales and reduce inventory shrinking. The application of data analytics for inventory planning has a positive impact on profitability.

 

The key to data analytics in inventory planning is to have the right product quantity at the right time and right place.

 

If you are looking for a specific solution for inventory management, it is recommended to check the existing systems and process of implementation.

 

Get in touch with us at [email protected] to know more about a detailed inventory management system.

How Data Analytics Helps to Increase the Sales (POS)

What is POS data? Can you make use of this data to improve your business and marketing strategies? Find out the advantages of data analytics here.

 

 

We have all made payments through the POS machine at some point. If you are a retailer or a business owner, there is more to that interface that you should know about.

 

 

Read on to find out how POS can transform your business. POS or Point of Sale or Point of Purchase is the place where sales are made, whether it is a shop or marketplace. Retailers consider POS to be the place in which a customer completes a transaction, such as a checkout counter.

 

 

 

The improvements made in technology have made this economy a cashless one in many ways. A POS machine is an instance of the same. POS options allow retailers to access customer data that they can use for the betterment of their business. Many marketers are unaware of this facility.

 

 

Retail Data Analytics

 

Everything that is involved in a financial transaction or sales can be accessed using POS. Inventory, customer data, their other purchases and even their foot traffic in your shop can be traced using this data.

 

 

Surprised?

 

 

What can you do with POS data?

 

 

There is immense competition in each market. Merchants are fighting among themselves to provide the best possible customer experience, both online and offline. POS data can offer you an edge over your competitors.

 

 

POS data can help you track your customers’ online behaviors to match up to their requirements offline. That is, you can do away with guessing your customers’ preferences. With the heap loads of information you have at hand, you can provide them with exactly what they seek.

 

 

You may use this data for planning and renovating your business, updating your inventory, marketing and for the management of employees.

 

 

 

The Advantages of Data Analytics

 

 

The switch from manual data analysis to cloud-based systems has shown small marketers a 400% boom in their production and distribution stats.

 

 

POS software can utilize retail analytics forums to build novel strategies for your business. Small business owners do not necessarily need an advanced POS system to access useful customer data. If you are thinking about choosing a POS system, pick one that is most suited for your industry.

 

 

Following POS systems are a few of your options.

 

 

 

How to Collect POS Data?

 

Data collection from a POS system can occur in two levels; passively or actively.

 

 

Passive data collection helps a retailer predict user preferences based on the history of the customer’s association with the firm. Information about most visited sites, times of purchase, other website usages etc. too follow the same passive strategy.

 

 

Active data collection can be done via a robust POS system when a customer purchases from your website. Registration forms that are part of the purchase process are an example of the same.

 

 

Active data collection lets you access more data than the former strategy. But with more information comes bigger responsibilities.

 

 

You need to ensure the complete safety of customer data since it might carry sensitive content. One error and the business can go downhill easily.

 

 

Is Data Analytics Right for your Business?

 

 

The impact data analytics can have on your business completely depends on your industry and customer demographics.

 

 

Nearly 67% of small marketers don’t make use of this technology. Therefore, there is a competitive advantage that this data can offer you. If your competitors have already begun to use POS data for improving sales, you need not hesitate.

 

 

How can AI Help in Cybersecurity?

What can Artificial Intelligence do to keep your database secure? Is AI advisable in the cybersecurity industry? Find out the pros & cons of AI in security.

 

 

Storage of data has become increasingly easy in the past few decades with the advent of technology. We don’t need huge storage rooms to stack heaps of papers anymore. Everything can be stored in soft forms in a database of a computer.

 

 

With this advantage also rose the risk of data breaching or cyber-attacks. Technology keeps advancing towards betterment with each on-going second and so do novel methods of attacks. The security-attack duo seems to be in a constant loop trying to outdo each other.

 

 

An attack on your precious data can lead to the leakage of important information including credit card numbers, social security numbers, passwords and other personal information. Experts believe that passwords are more prone to being hacked.

 

 

So where lays the solution? The solution is Artificial Intelligence!!

 

 

Smartphones and other gadgets have already begun incorporating biometric systems of security into their mechanism. Fingerprints and face recognition features are all part of this.

 

 

Do you this AI can remedy the potential risk involved in saving data in databases? Let’s find out.

 

 

What Can AI do?

 

 

According to the report on the relevance of AI in cybersecurity, two out of three firms are planning to adopt AI solutions for security purposes in 2020. AI is the future of the cybersecurity industry. It promises the identification of threats for better results and stronger security.

 

  1. Biometric logins are much more secure than password-protected systems.
  2. Artificial Intelligence can detect threats and malicious activities much faster than other security strategies. With heaps of data to be scrutinized for potential malware, the task could get rather troublesome.
  3. AI can reduce the routine responsibilities of people and minimalize human labor.
  4. AI runs pattern recognition in software to detect even the slightest behavioral changes.
  5. This technology can predict potential risks. According to the IEEE Computer Society, AI can detect threats at 95% better rates than traditional methods.
  6. AI utilizes natural language deduction to process information to identify threats.
  7. An AI-powered authentication strategy is more dynamic and advantageous to users.
  8. Multi-factor authentication helps the technology to understand a user’s information to deduce their behavior and determine access privileges.
  9. The recognition of cyber vulnerabilities becomes easier with AI. An imitational algorithm can pose high risks at data breach.

 

 

Bottom Line

 

There are high chances that cybercriminals have beaten you to AI-powered algorithms. However, with the increase in cyber threats, keeping faith in the advantages posed by Artificial Intelligence is an option many firms are conforming to.

 

 

The most important thing to be looked after while asserting an artificially intelligent cybersecurity system is that constant updates are inevitable. A good technician would know to keep up with the race and ritualistically update algorithmic weaknesses from time to time.

 

 

AI is not a substitute for human security systems or engineers. However, it can surely facilitate another level of security which wasn’t hitherto possible. Faster detection of risks prioritizes cyber defence systems above human ones.